Pop Culture

<WAttention Tokyo; Shopping ; 2018>

“Chasing Trends”

Today’s Tokyoites are known for starting trends that spread like wildfire. The over-the-top, uber-kawaii Harajuku might come to mind, where youths gather to wear fashion that challenges every fiber of mainstream culture. The nature of being counter-culture means constantly moving, and never getting comfortable in a trend, meaning that the Harajuku of 2018 is not the Harajuku of 2008, much to some people’s chagrin. However, just like cherry blossoms, many people have also come to accept how transient these cultural trends are, and decided to embrace the change. Harajuku style left the main Takeshita Street to tourist and branched out into the back alleys of Ura-Harajuku or Cat street, constantly changing appearances and moving forward.